Analyze results

Every campaign reports back. Read the numbers to learn what your audience opens, clicks, and ignores, check where each recipient landed, and group related mailings under a campaign to see their combined reach.

Track opens, clicks, and bounces

Open a sent mailing in Email Marketing to see its stats. Three numbers tell you most of the story:

  • Opens: how many recipients viewed the email.
  • Clicks: how many followed a link inside it.
  • Bounces: how many addresses rejected the message.

A high bounce rate points to stale addresses. Clean those out so future sends land. Low opens often mean the subject line fell flat.

Read per-recipient status

Open a mailing and look at its recipients to see where each one landed:

  • Queued: accepted and waiting to send.
  • Delivered: the mailbox accepted it. On the recipient row this reads as sent; a message still in the queue is not yet confirmed delivered.
  • Opened: the recipient viewed it.
  • Clicked: the recipient followed a link.
  • Bounced: the address rejected it. A hard bounce means the address is dead.
  • Failed: the send errored before it left.

After you fix the cause of a failure, such as a bad address or a paused send, retry the failed recipients. The retry sends only to them, not to everyone who already got the email.

Every link in the email is tracked. The mailing's link report shows how many clicks each one earned, so you can tell which call to action pulled and which got ignored. Use it to decide what to lead with next time.

Compare mailings

Open the mailings list and put your sends side by side. Sort by open rate or click rate to see which subjects and offers pulled. Group by month to track whether your numbers climb or slip over time.

When two mailings target the same list, the gap between them shows what changed the result: the subject, the send time, or the offer.

Group mailings into a campaign

Group related mailings under a campaign to read their combined reach. A campaign rolls up the opens and clicks of every mailing tagged to it, and stamps the links with a campaign tag so the visits they drive are attributed to that campaign in your site's analytics.

Campaigns

Grouping mailings under a campaign is a feature workspace administrators see. If you don't have a Campaigns menu, ask your administrator.

Act on what worked

Use the winners. Reuse a subject style that earned opens. Repeat an offer that drove clicks. Drop the formats that flatlined.

Move further with engagement. Build a list of contacts who clicked and send them a follow-up, since they already raised a hand.

Last reviewed: 2026-07-21

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