Analyze results

Every campaign reports back. Read the numbers to learn what your audience opens, clicks, and ignores.

Track opens, clicks, and bounces

Open a sent mailing in Email Marketing to see its stats. Three numbers tell you most of the story:

  • Opens: how many recipients viewed the email.
  • Clicks: how many followed a link inside it.
  • Bounces: how many addresses rejected the message.

A high bounce rate points to stale addresses. Clean those out so future sends land. Low opens often mean the subject line fell flat.

Compare campaigns

Open the campaign list and put your mailings side by side. Sort by open rate or click rate to see which subjects and offers pulled. Group by month to track whether your numbers climb or slip over time.

When two campaigns target the same list, the gap between them shows what changed the result: the subject, the send time, or the offer.

Act on what worked

Use the winners. Reuse a subject style that earned opens. Repeat an offer that drove clicks. Drop the formats that flatlined.

Move further with engagement. Build a list of contacts who clicked and send them a follow-up, since they already raised a hand.

← Build & send a campaign Events →

Need a hand with this? company@everjust.co — a human answers.