Build & send a campaign

A campaign is one email to one audience. Design it in the drag-and-drop editor, send yourself a test, choose who gets it, and launch now or on a schedule. Campaigns go out from your workspace's verified sending domain, and a launched campaign queues and sends in the background.

Design the email

Open Email Marketing and create a mailing. Set the subject line, then build the body.

1. Start from a template, or start blank.
2. Drag blocks onto the canvas: text, images, buttons, columns.
3. Edit any block in place and set your colors and fonts.

The editor produces a responsive email, so it reads on phones as well as desktops.

Send yourself a test

Test before you launch. A test mails only the addresses you enter and does not count against your audience.

1. Choose Send a Sample Mail and enter one or more of your own addresses.
2. Open the test in a real inbox, on a phone and on a desktop.
3. Confirm it arrived, that images load, and that every link goes where you meant it to.

If the test never arrives or lands in spam, fix that before you send to your list.

Pick your recipients

Choose where the email goes. Point it at a full mailing list, or apply a filter to send only to a slice of your contacts.

Filtered sends use the same fields you store on a record: city, tag, language, deal stage. Save a filter once and reuse it across campaigns. See Mailing lists & contacts for how to build and segment audiences.

Send now or schedule

When the email is ready, launch it. To time it, set a date and hour and the campaign goes out then.

A launched campaign doesn't send in one instant. It moves from draft into a queue and sends in the background, so judge the result by the status and the counters, not by the click of the button. A scheduled campaign waits in the queue until its send time, and you can cancel it while it's still queued.

Deliverability and your sending domain

Campaigns go out from your workspace's verified sending domain.

Set the From to a real address on that domain. A From on any other domain, such as a personal login address, is rewritten to noreply@ on your domain at send time. The mail still delivers, but not from the address you picked, so use one that exists on your domain.

A new sending domain has no reputation yet. Ramp volume up gradually over your first sends instead of opening with your largest list. Steady, wanted mail is what earns trust with mailbox providers.

Mail people who opted in, and only them. Bought or stale lists bounce, and a high bounce rate hurts the deliverability of every campaign after it. Addresses that bounce or report a message as spam are added to the workspace blocklist, and every campaign skips blocklisted addresses at send time.

Test a subject line

To find the subject that lands, send two versions to a small sample of your list, then send the winner to everyone else. Pick the sample size and the metric that decides the winner, and the campaign holds back the rest of the list until the test settles.

Related

• Email Marketing
• Mailing lists & contacts
• Analyze results
• Email setup