Collect signups from your website

A signup block is a subscribe box you add to a page on your website. When a visitor enters their email, they join the mailing list the block points at. That's all it does: it collects addresses, it does not send anything. No confirmation email and no welcome email go out. Emailing the list is a separate campaign you run in Email Marketing.

Add a signup block to a page

  1. Open the page in your Website editor.
  2. Drop in the newsletter signup block from the blocks panel.
  3. Point the block at a mailing list. This is the step people miss.
  4. Save and publish the page.
  5. Open the live page in a private window, signed out, and subscribe with a test address to confirm it works.

Point it at a list

A freshly added block is not bound to any list, and until you pick one it silently does nothing. Every signup block must point at a specific mailing list.

Use a dedicated list for website signups, such as "Newsletter." The block writes into whatever list you point it at, so pointing it at an internal or outreach list would mix self-serve subscribers in with prospecting contacts. Keep those lists separate. See Mailing lists & contacts to build the list first.

What happens when someone signs up

A signup is single opt-in: the visitor is added to the list straight away, and nothing is emailed to them. If you want subscribers to get a welcome message, that is a campaign you send, not something the block does.

Opt-outs still stand. Someone who globally opted out or is on the workspace blocklist stays off your mail even if they sign up again through the box. Opt-outs are honored automatically at send time.

The public flag on a list, shown in preferences, lets existing subscribers manage that list on their own subscription page. It does not create the signup box and does not control whether the box works. The two are separate settings.

See who signed up

New signups appear as subscriptions on the list you pointed the block at. Open the list in Email Marketing to see the count climb, along with the health counters, total contacts, valid emails, opt-outs, and blocklisted addresses, that tell you whether the list is clean. See Mailing lists & contacts for how to read them.

If the box doesn't work

  • The block isn't pointed at a list. An unbound block accepts nothing. Edit the page and set its list. This is the first thing to check.
  • A captcha is misconfigured. If your site has a captcha on forms and its keys are wrong, the signup box fails without an error. Fix or remove the captcha, then test again.
  • You tested while signed in. Always test from a signed-out browser, the way a visitor sees it.

Last reviewed: 2026-07-19

← Analyze results Events →

Need a hand with this? company@everjust.co — a human answers.