Blog

Blog is where you write and publish posts on your website. A post is content, not a page you build: you write the title, body, and tags, and the post renders on your site at its own address automatically. A post goes live only when two things are true at once. It is published, and its publishing date is in the past. That single rule covers scheduling and back-dating both. Publishing also sends a notice to everyone who follows the blog, so write as a draft and publish only when the post is final.

Write and publish a post

1. Turn on Blog from the Apps page if it isn't already on. See Turn apps on and off.
2. Open Blog and click New. Pick which blog the post belongs to.
3. Write the title, a short subtitle, and the body with the block editor.
4. Add a cover image. The cover shows at the top of the post and on the listing card.
5. Add tags so the post appears under the right filters on your blog.
6. Click Publish. With today's date set, the post goes live at once and the blog's followers get a notice.

Schedule or back-date a post

The publishing date decides when a published post appears, so you control timing by moving that date:

• Schedule a post. Publish it with a future date. The public can't see it until that date arrives; you and other editors can still preview it.
• Back-date a post. Publish it with a past date and it shows right away, carrying that earlier date.

There is no separate schedule switch. The date is the control.

Publishing emails your followers

Tags and categories

Tags power the filter on your /blog page. Tag names are unique across your workspace, so reuse an existing tag rather than creating a near-duplicate. Optional tag categories group related tags together, such as a "Topic" category holding your subject tags.

The teaser and the SEO defaults

The listing card shows a preview pulled from about the first 200 characters of the post. Write a manual teaser to override that preview with your own wording.

Each post fills in its own search and social-share settings from what you already wrote:

• The subtitle becomes the default meta and social-share description.
• The cover image becomes the default social-share image.
• The date and tags feed the article's structured data automatically.

Override any of these on the post's SEO panel: a meta title of about 60 characters, a description of about 155, keywords, a specific share image, and the URL slug. See SEO & getting found for how the SEO panel works across your whole site.

Comments

Reader comments live in the post's discussion thread, and you moderate them there. Comments are separate from writing and publishing a post.

Run more than one blog

A blog is a container with its own name, subtitle, and intro, plus its own place in your site menu. You can run more than one blog on a site, each with its own listing page.

Related

• The blog lives on your site: Website Builder.
• Control where posts appear: Pages, menus & publishing.
• Announce a new post to your lists with Email Marketing.
• Tune how posts rank: SEO & getting found.