SEO & getting found

Your website is built to be found. Each page has an SEO panel where you set its search title, its description, the image that shows when the page is shared, and its web address. Fill those in and the page reads well in search results and in social posts. The rest runs on by default: every published page carries structured data that search engines and AI answer engines read, your site publishes a plain-text index at /llms.txt, and your sitemap updates on its own. This page covers the per-page settings you control and the automatic parts you don't have to build.

Set a page's SEO

Set a page's search details in its SEO panel, not by rewriting the page body. The title you set here is what search engines and the browser tab show, and it wins over any headline in the page. The description is separate from your visible text, so write it for the search result.

  1. Open the page and click Edit.
  2. Open the page's SEO panel (Optimize SEO).
  3. Set the Title (aim for about 60 characters so it isn't cut off in results), the Description (about 155 characters), and the page's web address (slug).
  4. Save.

The panel shows an "SEO optimized" status that turns on once both the title and description are filled. Use it as a quick check across your pages, and start with the ones that matter most: your home page, your top products or services, and anything you send people to.

Published and indexed are different switches

A page has two separate switches, and they do different jobs:

  • Published decides whether visitors can see the page at all.
  • Indexed decides whether the page goes in your sitemap and is offered to search engines.

A page can be live but left out of search on purpose. Turn indexing off for thin or duplicate pages you don't want ranking, such as a landing page you only share by link. Watch for a draft page that is set to be indexed: it enters your sitemap the moment you publish it.

Set a share image

The share image is the picture that shows when someone posts your page on social media. If you don't set one on a page, the site falls back in order:

  1. The page's own share image, if you set one.
  2. Your site's default share image.
  3. Your company logo.

Set a good default share image once in your website settings so every page has a decent card, then override it on the pages where a specific image reads better.

Feed the structured data with your profiles

Every published page includes structured data: a machine-readable summary of your business (name, logo, contact) and a note that your site is searchable. Search engines and AI answer engines read it to understand and cite your site. You don't write any code. It is built from your website settings, so filling those in is what improves it.

Your social profile links are part of that summary. Search and AI engines use them to connect your site to your accounts, which is a real authority signal. Add the full web address (starting with http) for each profile you have:

  1. Open your website's Settings.
  2. In the social links, paste the full URL for Facebook, LinkedIn, X (Twitter), GitHub, Instagram, YouTube, and TikTok.
  3. Save.

Those seven profiles feed the structured data. A Discord field also appears in settings, but it is not part of this signal, so it makes no difference to search.

What your site publishes automatically

Beyond structured data, your site publishes two small files on its own:

  • /llms.txt is a plain-text index of your published pages that AI answer engines and coding tools can read. It is a helpful, complementary signal, not a ranking lever, so treat it as a convenience rather than a growth tactic.
  • /.well-known/security.txt is a standard contact file for security researchers, refreshed for you.

AI answer engines are welcome to read your site by default. You don't need to configure anything for ChatGPT, Perplexity, or Google's AI results to reach it.

Edit robots.txt

You can add rules to your site's robots.txt from the website settings. Whatever you add is appended to the file the platform generates. Two rules of thumb: keep the Sitemap: line so engines can find all your pages, and never add Disallow: /, which hides your whole live site. On a custom domain, the public robots.txt and sitemap are set up for you as part of connecting the domain (see Publish on your own domain).

Verify with Google Search Console

Google Search Console shows how your site performs in Google and flags problems. Verify your site once:

  1. In Google Search Console, add your site and choose the HTML tag verification method.
  2. Copy the verification code it gives you.
  3. Paste it into the verification field in your website's Settings, then Save.
  4. Back in Search Console, click Verify.

If you verify at the domain level instead, Search Console asks for a DNS record rather than a tag. Add that with your domain provider, or ask us if we manage your custom domain.

Speed up indexing on Bing with IndexNow

IndexNow tells search engines the moment a page changes, so they recrawl it sooner. It reaches Bing (which also powers some AI answer results) and Yandex. It never reaches Google: Google discovers your pages through your sitemap and Search Console, so IndexNow doesn't speed Google up. IndexNow is off by default. Ask us to turn it on for your site, and we set the key and the daily push.

Write pages that get cited

Search engines and AI answer engines lift passages, not whole pages, and they cite from the top. Write so a machine can pull a clean answer:

  • Open with the answer. Put a direct, self-contained answer in the first 40 to 60 words, before any preamble. That is the passage engines quote.
  • Use question-shaped headings that match what people search, one clear question per heading.
  • Put comparisons in tables. Tables get extracted and cited far more than the same facts buried in prose.
  • Add a short FAQ where it fits, and only if the questions and answers are visible on the page.
  • Back claims with specifics. A number or a name reads as more citable than an adjective.

Don't repeat keywords to game rankings. Stuffing lowers AI visibility and reads like a brochure. Say it once, plainly.

Last reviewed: 2026-07-19

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