Mailing lists & contacts

Mailing lists group the people you email. Build them from your contacts, segment them by what you know, and keep opt-outs out.

Build a mailing list

A mailing list is a named set of contacts. Open Email Marketing, go to Mailing Lists, and create one. Name it for who's on it, such as "Newsletter" or "Past customers."

  1. Add contacts by hand, or import them from a spreadsheet.
  2. Pull contacts in from another list to merge audiences.
  3. Tag a list as public so people can subscribe themselves from a form.

A contact can sit on more than one list. You decide which list a campaign goes to when you send.

Segment your contacts and CRM

You don't have to email everyone. Filter your contact records by city, tag, language, or any field you store. Save that filter as the recipient set for a campaign.

The same works against your CRM. Target contacts tied to a stage, a salesperson, or a deal size, then send to that slice. See CRM for how leads and contacts connect.

Manage subscriptions and the blacklist

Every email carries an unsubscribe link. When someone clicks it, they come off the list and land on the blacklist. The blacklist blocks future sends to that address across all lists, so an opt-out stays an opt-out.

Review the blacklist under Email Marketing. You can add an address yourself or remove one a person asks to rejoin.

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Need a hand with this? company@everjust.co — a human answers.